FX Guide-Nike’s VR


Brazilian soccer legend Neymar Jr. stars in the VR experience ‘The Neymar Jr. Effect’ for Nike’s line of Hypervenom Phantom II soccer cleats. Watched from the player’s POV as he shoots for a goal, the experience – which even includes a streaker – was brought to life by IM360, a joint venture between Digital Domain and Immersive Media, and directed by Smuggler’s Adam Berg for agency Wieden+Kennedy. Find out how the work was accomplished using a 360 head-rig, wirecam and a ton of digital artistry. And check out our exclusive behind the scenes video.


Behind the scenes of Nike’s VR Neymar